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Creating a communications plan – promoting your organisation, protecting and growing your business reputation
What is communication planning?
Communications is more than press releases, advertising copy and social media, it is the backbone of ensuring your key messages reach the right people, in the right way and at precisely the right time to maximise the benefits for your business.
If you get your communications right, even in difficult times you can not only maintain your business reputation, you can grow it.
Following a 7-point plan, you can ensure you are always on leading the conversations – with your employees, your teams, the media and public.
Join Cumbria Chamber of Commerce and Karen Morley-Chesworth of Chesworth Communications, 13th September, 10am to 4pm, Newton Rigg Conference Centre, Penrith.
From this course, you will have:
This course will give you a strategy to ensure you manage your engagement with all your stakeholders. By the end of this one-day course you will be able to:
Cumbria Chamber of Commerce, in association with Karen Morley-Chesworth of Chesworth Communications are running a one-day course that will give you the tools and confidence to manage your communications across your organization.
The course content includes:
This one-day course in communications planning is supported by one-month online mentoring from Chesworth Communications. This additional time will ensure you have support to put your new communications plan into action, and provide additional guidance for new communications strategies you want to develop.
Membership of the Chesworth Communications Training Group
To support your ongoing communications skills development, those who complete a Chesworth Communications course receive membership to the Training Group which receives regular updates on communications, tips and access to additional online media training.
Members of the Chesworth Communications Training Group also receive 10% discount on future in-house courses, including bespoke media training.
An additional benefit is 10% discount on sponsorship and promotional campaigns through cumbria24.com.
Who will benefit? This course is for those who are responsible for managing marketing, PR and engagement tasks as part of their business, including internal communications. If you are looking to improve your communications strategy to protect and enhance your reputation, expand and improve your business messages, and create cost effective communications, this one-day course will benefit you and your business.
About Karen Morley-Chesworth
Karen has more than 30 years’ experience in media and communications, working as a journalist and communications specialist for lead news and public sector organisations.
She is a partner in Chesworth Communications, which provides media training and services to leading businesses in the north of England, as well as publishing cumbria24.com.
Karen is a popular media trainer with Cumbria Chamber of Commerce, recognised for her practical courses with tools you can put into action and get immediate results.
The delegate rate for this workshop is £65 + VAT for members, for non-members £120 + VAT. To book and pay for your place(s) please : BOOK HERE
For queries or further information email firstname.lastname@example.org
Any cancellations must be received at least three working days prior to the event, otherwise you will be charged for non-attendance.
Chamber Business Solutions is also able to deliver bespoke and in-house training – with our highly experienced team of trainers and subject matter experts we are committed to assisting you get the business results you need to achieve. For further information on how we can help your business please contact email@example.com
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In George Monbiot’s recent article Black Box, he describes his frustrated difficulty in communicating with any of the key decision makers at UNESCO in relation to his thoughts on World Heritage Site designation for Cumbria’s Lake District as expressed in his previous article Fell Purpose. In that article, George raised some interesting and valid points but to my mind hasn’t actually established any sound grounds for a complaint against WHS designation for Lakeland, ecological or otherwise, see my previous post for my fuller analysis of the set of grievances voiced in his previous article on the subject. As I said before, there’s no reason why his desire for ecological restoration could not take place within a UNESCO WHS. His grievances strike me as genuinely innocent, underpinned by errors of comprehension and appreciation and fueled by a desire to see ecological restoration take place. UNESCO have already made their decision, correctly in my opinion, to designate the British Lake District as a World Heritage Site. To recap, the key points in favour of designation as I see it, are:
I agree with George’s assertions that there’s a lot of scope for ecological restoration and I think that there’s no reason why this would conflict with UNESCO’s mission, rather it can and should go hand in hand with sensitive planning! For this to work well, there will obviously need to be open channels of communication between cultural and environmental conservation bodies and landowners and the visiting public. There are great opportunities here for sure. There are Arctic Char in some of the lakes, relict populations of the glacial melt at the end of the Pleistocene. Wouldn’t it be great to sensitively rewild some areas and restore some water meadows and other habitat for hardy traditional British megafauna, some made extinct here by man, but still living elsewhere in northern Europe? Eagles, beavers, elks, boars, wolves, bears?
I am thrilled to learn of the new UNESCO World Heritage Site designation for Cumbria’s Lake District. The BBC News article announced “The Lake District has joined the likes of the Grand Canyon, the Taj Mahal and Machu Picchu by being awarded Unesco World Heritage status.”
Hooray! This is a very sound decision imho, a well-deserved status, I think. William Wordsworth and Beatrix Potter would likely be very pleased at the prospect. It matches all the qualifying criteria being a discreet area of outstanding and highly distinctive landscape quality with a great many sites that have globally recognized cultural value. Good decision, UNESCO and thank you very much.
The pride is real. The British Lake District is worthy of World Heritage Site designation.
I feel compelled to write my reaction to George Monbiot’s May 19th article “Fell Purpose” , a highly stimulating article. Monbiot begins by saying that “The attempt to turn the Lake District into a World Heritage site would be a disaster”. I disagree, but he is right in saying that it is an almost irreversible move and worthy of due consideration, especially in the light of Brexit, as the area currently benefits from three billion pounds of E.U. funding annually. If people turn against the idea of designation as a UNESCO WHS then at least the gauntlet has been dropped and similar funding can then be sought from other more local sources.
The fact is that the Lakeland that we know and love depends very much upon active management from farmers, landowners, non-profit groups and volunteers as well as local and national government. There’s no way they’d let a disaster happen to Lakeland. They love it too.
In short Monbiot’s article presents an illusion of reality from selective observations and condemns plans to assist ‘preservation’ of English Lakeland at international expense begging the question of whether it would be developed in other (better?) ways if the area wasn’t made a WHS. Not only is there no evidence that that would happen, but he needs to explore the ideas of betterment out loud so that we can see the extent of them and ask why they couldn’t happen in a WHS? In terms of ‘improvement’ he can’t simply equate progressive development with general aforestation. That image of the screes that he has selected for criticism of the region at large, is of Wastwater in Western Lakeland near Scarfell, which is famous for … its craggy screes. There are few other such dramatic screes elsewhere, they continue underwater in what is one of our deepest lakes, yet he would hold that glacial feature as an example of widespread ecological mistreatment and blame sheep for it. He’s being a bit heavy handed there. Wastwater was never rainforest in the time of man, if you want that visit Lodore Falls. If people want clear views of Fell tops on the whole, and they do seem to, then cluttering them with trees isn’t a particularly bright idea. In fact the report notes that many fine viewpoints that were clear in Wordsworth’s day would benefit from sensitive and judicious clearance. There are already areas of native deciduous forest around Haweswater, Ulswater and Derwentwater for example that are gorgeous and on marginal rocky lowland and grazed.
On p.534 Only landscape character types B, E, F and G are listed as being in any condition equal to or lesser than moderate! I is moderate to good. So, it’s not in a parlous state by any means but there’s quite a lot of room for improvement. On page 535 the biodiversity table shows the bulk of SSSIs 66%, as recovering. Monbiot is right, this could be better.
However, the real eye opener, I think is Table 4.1 the percentage of listed buildings and scheduled monuments at risk! A lot of the scheduled monuments will be archaic ones such as the Cockpit. The Lake District has a wealth of heritage that is appreciated worldwide, why should it not receive the official recognition and accompanying financial support that it so richly deserves?
The supporting documents for the bid proposal make good reading for anyone interested in Cumbria’s Lake District (http://www.lakedistrict.gov.uk/caringfor/projects/whs/lake-district-nomination).
While there’s some truth in what George says about the size of the farms increasing and the need for subsidies to continue even in the face of Brexit, World Heritage Site status would probably suit the Lake District perfectly well as far as I can see because:
a) it’s mainly the farmers, landowners and teams of volunteers who maintain the landscape and culture nexus that UNESCO wants to preserve. They wouldn’t want to cover the fells with trees anyway, some ravines and along watercourses perhaps but not the felltops, WHS would give a shot in the arm to the cultural and historical sites (some that have struggled to thrive through tourism only, e.g. my wife and I miss Cockermouth’s Sheep and Wool Centre now gone) and offer some degree of maintenance for scheduled monuments that are mostly looked after gratis by landowners.
b) UNESCO would likely act on the advice of the National Trust and Natural England, Eden Rivers Trust, English Heritage etc. with regard to policy decisions and improving public access facilities in a sensitive manner, they have acted sensibly elsewhere.
c) much of the tourism infrastructure is already in place, the grant money could be usefully employed repairing essential infrastructure and improving access and interpretation that benefit locals and visitors alike.
d) The Lake District has large tracts of sheepscape but there is native woodland with deer, cattle pasture with rare breeds, and there are pine plantations e.g. Grizedale some of which could be systematically replaced with native mixed deciduous forest over time, though our red squirrels like the pines too, as do many birds, so some conifers should certainly remain. Herdwicks are one of the few types of animal that will live year-round on some of the higher fells.
e) the elements considered most at risk are scheduled monuments and listed buildings – this is a primary concern of UNESCO.
f) there’s a lot of scope for sensitive and imaginative development for recreation and education.
I think there are a lot of prehistoric sites that could benefit from the WHS status; a lot of cultural treasures made more accessible. When you consider that the amazing rock art on the boulders at Chapel Style were only officially recognized in the 1990’s you can appreciate that there are other wonders awaiting (re)discovery! It’s really a very exciting area. The Moor Divock Necropolis leaps to mind as an example. A plateau 1000 ft above sea level, where chariots raced through one of Europe’s most interesting funerary complexes. You could walk through it now without learning a thing about it. Sensitive archaeological exploration and interpretation would be great! Much of the local archaeology was conducted in previous centuries. Amongst other notable monuments there’s a very rare ‘starfish cairn’ in the form of White Raise.
If farmers / landowners are paid to help maintain heritage sites that would be good, because many are maintaining them for nowt at the moment.
There’s certainly plenty of scope for selective reforestation and riparian improvements through re-meandering and restablishing water meadows, otteries, heronrys etc. Eden Rivers Trust have the know how.
Landowners / managers could perhaps be encouraged not to kill otters, foxes, badgers, eagles, harriers etc. Is there scope for one or two beaveries and bear parks? Lordly stags and sounders of wild pigs might yet have their place.
What do you think?
Here’s some news from The Butchers Arms Community Pub in Crosby Ravensworth
Reblogged from https://lyvennetcommunitypub.wordpress.com/2016/05/13/butchers-arms-update-2016-05-12/
Posted on 13/05/2016 by lvcpnews
Excellent new tenant landlords Stephen and Carrie are now serving at The Butchers Arms. All food is freshly cooked and the specials board changes regularly. There is a range of dishes to suit all tastes.
There is a position of a Commis Chef available so please contact Steve or Carrie if you are interested or know of someone who may be. Call 01931-715500
The bank holiday has been very busy with sales of nearly 600 drink sales on Saturday alone and numerous meals.
The Butchers Arms AGM is Saturday the 2nd July at 5pm.
There will be a hot buffet & vegetarian option also, this will be served at 7pm.
Please book direct with Carrie 01931-715500, Email is firstname.lastname@example.org
Lyvennet Activity Group has run various fund raising events too, which has raised thousands of pounds for different charities. The last event in April raised £1,350 for Penrith Mountain Rescue Team.
The Charity music fest with live music and a hog roast is on Saturday the 13th August from 1pm. It is in the same field as last year, just up from the pub. It was well supported last year and raised £2,180 for 3 charities. I am trying to raise sponsorship to help cover costs. Anyone interested in helping with this should contact me directly at email@example.com
Anais, a French student, will be working at the Butchers Arms for a week in June and July to help improve her English language. It will be a good experience for her.
Secretary, Lyvennet Community Pub.
I just received this notification that Winter Droving 2015 is coming soon and it’s going to be fun, again!
Subject: C-Art 2015 Starts Tomorrow!
Few wildlife photographers have won so much praise for their work as Ann and Steve Toon. The active couple are conservation photographers famed particularly for their work with rhinos.
The husband and wife team will hold a Raptors Workshop Jun 26, Jul 31, Aug 7 in the Eden Valley, Cumbria. The Toons will team up with Silverband Falconry for what promises to be an amazing day of hawk and owl photography including Tawny , Barn , Snowy , European Eagle and Little Owls, also Kestrel, Buzzard, Peregrine Falcon and others, all for £120*.
Wildopeneye talks with Ann and Steve Toon, founders of Project African Rhino about what makes them ‘click’.
Images are all copyright Ann and Steve Toon.
Wildopeneye first heard of the enterprising husband and wife photographic team via a promising news release on their Project African Rhino website and was immediately impressed by the Toons’ use of multimedia photojournalism to raise the profile of African Rhino conservation work.
You may well have seen and admired their work yourselves over recent years as their outstanding nature photographs have appeared in a variety of prestigious and influential magazines and other news media in service of environmental education. The award-winning pair sell images directly from their online data-base and via specialist agencies and…
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