Chamber of Commerce Event: Communication Planning


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Creating a communications plan – promoting your organisation, protecting and growing your business reputation

 

What is communication planning?

 

Communications is more than press releases, advertising copy and social media, it is the backbone of ensuring your key messages reach the right people, in the right way and at precisely the right time to maximise the benefits for your business.

 

If you get your communications right, even in difficult times you can not only maintain your business reputation, you can grow it.

 

Following a 7-point plan, you can ensure you are always on leading the conversations – with your employees, your teams, the media and public.

 

Join Cumbria Chamber of Commerce and Karen Morley-Chesworth of Chesworth Communications, 13th September, 10am to 4pm, Newton Rigg Conference Centre, Penrith.

 

From this course, you will have:

  • A template to work from for all your future communications
  • Create a strategy which brings together your organisations marketing, PR and engagement
  • The tool to ensure you always maximise the communications opportunities for your organisation

This course will give you a strategy to ensure you manage your engagement with all your stakeholders. By the end of this one-day course you will be able to:

 

  • Create a communications plan for your organisation, and integrate your market, PR and engagement work
  • Identify your audiences through stakeholder analysis
  • Use your communications plan to deliver high quality, effective communications that ensure your key messages land well, and enhance your organisations reputation.

 

Cumbria Chamber of Commerce, in association with Karen Morley-Chesworth of Chesworth Communications are running a one-day course that will give you the tools and confidence to manage your communications across your organization.

 

The course content includes:

  • The basic principles of communication
  • Understand what strategic communications is and how it benefits every aspect of your business
  • How effective communications help you manage multiple goals and relationships
  • How to research your audience and tailor your messages to their needs
  • Basic principles of crisis management
  • Basic principles of writing copy
  • How to manage internal & external relationships
  • Looking at how communications professionals develop persuasive messages to realise their organisations goals
  • How to evaluate your communications to ensure you get value for money.

On-going support

This one-day course in communications planning is supported by one-month online mentoring from Chesworth Communications. This additional time will ensure you have support to put your new communications plan into action, and provide additional guidance for new communications strategies you want to develop.

 

Membership of the Chesworth Communications Training Group

 

To support your ongoing communications skills development, those who complete a Chesworth Communications course receive membership to the Training Group which receives regular updates on communications, tips and access to additional online media training.

 

Members of the Chesworth Communications Training Group also receive 10% discount on future in-house courses, including bespoke media training.

 

An additional benefit is 10% discount on sponsorship and promotional campaigns through cumbria24.com.

 

Who will benefit? This course is for those who are responsible for managing marketing, PR and engagement tasks as part of their business, including internal communications. If you are looking to improve your communications strategy to protect and enhance your reputation, expand and improve your business messages, and create cost effective communications, this one-day course will benefit you and your business.

 

About Karen Morley-Chesworth

 

Karen has more than 30 years’ experience in media and communications, working as a journalist and communications specialist for lead news and public sector organisations.

She is a partner in Chesworth Communications, which provides media training and services to leading businesses in the north of England, as well as publishing cumbria24.com.

Karen is a popular media trainer with Cumbria Chamber of Commerce, recognised for her practical courses with tools you can put into action and get immediate results.

You can find out more about Chesworth Communications at www.chesworthcommunications.com and about Karen via her LinkedIn page https://www.linkedin.com/in/karenmorleychesworth/

 

The delegate rate for this workshop is £65 + VAT for members, for non-members £120 + VAT. To book and pay for your place(s) please : BOOK HERE

 

For queries or further information email catherynn@cumbriachamber.co.uk

 

Any cancellations must be received at least three working days prior to the event, otherwise you will be charged for non-attendance.

 

Chamber Business Solutions is also able to deliver bespoke and in-house training – with our highly experienced team of trainers and subject matter experts we are committed to assisting you get the business results you need to achieve. For further information on how we can help your business please contact catherynn@cumbriachamber.co.uk

 

Regards

Catherynn

 

 

 

Catherynn Dunstan

 

catherynn@cumbriachamber.co.uk

07841 743067

 

 

Cumbria Chamber of Commerce – the Ultimate Business Network
 
networking & events policy & representation member services business support
 
For further information on our services, visit our website at www.cumbriachamber.co.uk
 

Carlisle

3rd Floor

Broadacre House

16-20 Lowther Street

Carlisle

CA3 8DA

 

West Cumbria

Energus

Blackwood Road

Lillyhall Industrial Estate

Workington

CA14 4JW

 

South Lakeland

48 Branthwaite Brow

Kendal

Cumbria

LA9 4TX

 

Furness

Trinity Enterprise Centre

Ironworks Road

Barrow-in-Furness

LA14 2PN

 

 

Tel: 0845 226 00 40 Tel: 01900 605665 Tel: 01539 735891 Tel: 0845 226 00 40
Fax: 0845 226 00 50

 

info@cumbriachamber.co.uk www.cumbriachamber.co.uk
The contents of this email and any files transmitted with it are CONFIDENTIAL to the recipient(s) named above and may be protected by legal privilege. If you are not a named recipient please notify the sender and ensure that this email is deleted and not read or copied or disclosed to anyone else. E-mail may be corrupted, intercepted or amended and so we do not accept any liability for the contents received unless they are the same as sent by us.

 

WARNING: Computer viruses can be transmitted via email. The recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission.

 

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Cumbria Chamber of Commerce, 3rd Floor Broadacre House, 16-20 Lowther Street, Carlisle CA3 8DA. Registered in England, registration number 04211364

 

 

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Treasures Of Cumbria – a new online cultural resource

What do you treasure in Cumbria? Treasures of Cumbria is a new online cultural resource launched in January 2014 by The Cumbria Museum Consortium. It is, in a sense, an extra-mural extension of the museums into cyber-space – a website serving as a public archive of the Cumbrian things, places, memories, people, songs, poetry, recipes and traditions that people think are special, worth sharing and preserving.  Even the soundscapes, such as the sound of  a water wheel turning at Little Salkeld Mill and interesting memories recounted, such as The Mysterious Fire of Morecambe Bay are treasures that people value and that deserve preservation. They have meaning and lasting value.

A classical example of a Cumbrian treasure preserved for the county on this system is the wonderful Roman cavalry sports helmet that was found recently at Crosby Garrett, and displayed at Tullie House before leaving Cumbria forever.

How many more treasures are out there to be revealed? This is going to be a very interesting and valuable resource.

Enabling technologies

The digital revolution enables people to enjoy and share the things that they value in multi-media format – images, text, video and audio recordings. Treasures of Cumbria is a remarkable project that harnesses the recent developments in consumer-level digital equipment and information technology in a highly accessible way. The content management system is free to use and accessible to people of all ages and walks of life. It is likely to be highly useful to communities that wish to celebrate their distinctive qualities. A key thing to remember is that we must respect Copyright law and not copy material from existing publications whose copyright has not expired. There is some guidance on that on the website. Contributors retain copyright for their contributions but allow CMC copyright for them too.

Tullie House Staff Introduce Treasures of Cumbria at Lyvennet Activity Group Lunch Club

Proof came that there’s no age limit to the digital revolution on Thursday, February 6th, as staff from Carlisle’s Tullie House Museum visited The Lyvennet Activity Group’s Lunch Club (LAG) at The Butchers Arms Community Pub and explained the Treasures of Cumbria project after a nice sociable lunch. The staff demonstrated use of the website on their iPad tablets, and on lap-top computer equipment kindly provided to LAG by Cumbria Community Foundation‘s  Health and Well-being Community Fund administered by Action For Communities in Cumbria (ACT).

Treasures of Cumbria website being introduced to members of The Lyvennet Activity Group at the Lunch Club at The Butchers Arms Crosby Ravensworth. Staff from Carlisle's Tullie House demonstrated use of the website on iPads.

Treasures of Cumbria website being introduced to members of The Lyvennet Activity Group at the Lunch Club at The Butchers Arms Crosby Ravensworth. Mary Ferguson and Maria Staff from Carlisle’s Tullie House, Maria and Mary demonstrate use of the website on iPads.

The staff explained that we can use the system to celebrate the things that we treasure here and make them known to others by registering as a contributor and uploading photographs and information about each treasure.

As anyone who knows Cumbria knows very well – we do have a lot of treasures around here; the physical include those that are primarily natural, our fells, valleys, rivers, lakes, fields and forests, to things cultural: our glorious monuments ancient to modern, our many stone circles, castles, Churches  and superb Cathedral and our traditions and memories.

The new website has been launched but will be subject to improvements over time as and when the need becomes apparent. The address is: http://www.treasuresofcumbria.org.uk/

  1. To publish your treasures you need to register with the system, the process of registration is very easy.
  2. Then you enter your profile information,
  3. Click on the “Add a Treasure” button and upload your media and related information for the treasure.

An important feature on the site is the map that shows people where the treasures are in the County.

There are various ways you can browse for treasures. You can use the map to discover them or search by contributor or view the treasures in order of popularity and date added to the system.

Tullie House and Art Gallery Trust in Carlisle is the lead partner and accountable body for the partnership which includes  Lakeland Arts in Kendal and Bowness and the Wordsworth Trust in Grasmere. This Consortium is funded by Arts Council England (www.artscouncil.org.uk) through their Renaissance Major Grants Programme.  

The CMC partners own website addresses written out are: www.tulliehouse.org.uk , www.lakelandartstrust.org.uk and www.wordsworth.org.uk

To conclude I quote the important message from the new website that hopefully will encourage you to record your treasures large and small:

          A treasure is something that’s meaningful to you.

More Good News – More High Speed Broadband Connections

The good news keeps coming, this one from Cumbria County Council’s Connecting Cumbria Project via Cumbria 24.

Bardsea, overlooking the sands of Morecambe Bay will be one of many communities connected to Superfast broadband soon.

Picturesque Bardsea on the Furness peninsular, overlooking the sands of Morecambe Bay will be one of many communities connected to Superfast broadband soon.

15,000 new high speed broadband connections and a welcome decision to bring forward connection for a lot of rural communities in Eden.

Good stuff!

Invisible Orchard Shortlisted For Tate Britain IK Prize 2014

Exciting news for a local digital education business in Morland! Adam of Invisible Orchard has been shortlisted (one of four contenders) for the Tate Britain IK Prize 2014. This is the first year of the prize, it recognises the most exciting digital creators in the UK today and Invisible Orchard is a contender!

The project is to create an incredibly Minecraft Map that will actually take players inside the art work, and even beyond, into the artist’s studio. Apparently the details and vision are amazing. Really exciting stuff and they are also the only family run, rural contender. The video even features the Orchard for a snap second.

There are 6 judges, and the seventh judge is the public.

So please, if you like the project or just want to support them, do cast your vote. It is super easy to do. Just go to the link below, watch the videos and cast your vote. And if you feel able to share this news, please do.
Here is the link to see the four shortlisted artists for the Tate IK prize. You can vote online for Adam and votes close on 24th Jan.

http://www.tate.org.uk/context-comment/video/ik-prize-2014-shortlist-tatecraft
Here is a video with a bit about the project and some of the images, which gives a deeper insight into the scope of the vision and beauty. It was made by one of the international collaborating artists that Adam would like to bring in. We thought you might like to see it at: http://youtu.be/HA-xPW1M9q0