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Creating a communications plan – promoting your organisation, protecting and growing your business reputation
What is communication planning?
Communications is more than press releases, advertising copy and social media, it is the backbone of ensuring your key messages reach the right people, in the right way and at precisely the right time to maximise the benefits for your business.
If you get your communications right, even in difficult times you can not only maintain your business reputation, you can grow it.
Following a 7-point plan, you can ensure you are always on leading the conversations – with your employees, your teams, the media and public.
Join Cumbria Chamber of Commerce and Karen Morley-Chesworth of Chesworth Communications, 13th September, 10am to 4pm, Newton Rigg Conference Centre, Penrith.
From this course, you will have:
- A template to work from for all your future communications
- Create a strategy which brings together your organisations marketing, PR and engagement
- The tool to ensure you always maximise the communications opportunities for your organisation
This course will give you a strategy to ensure you manage your engagement with all your stakeholders. By the end of this one-day course you will be able to:
- Create a communications plan for your organisation, and integrate your market, PR and engagement work
- Identify your audiences through stakeholder analysis
- Use your communications plan to deliver high quality, effective communications that ensure your key messages land well, and enhance your organisations reputation.
Cumbria Chamber of Commerce, in association with Karen Morley-Chesworth of Chesworth Communications are running a one-day course that will give you the tools and confidence to manage your communications across your organization.
The course content includes:
- The basic principles of communication
- Understand what strategic communications is and how it benefits every aspect of your business
- How effective communications help you manage multiple goals and relationships
- How to research your audience and tailor your messages to their needs
- Basic principles of crisis management
- Basic principles of writing copy
- How to manage internal & external relationships
- Looking at how communications professionals develop persuasive messages to realise their organisations goals
- How to evaluate your communications to ensure you get value for money.
This one-day course in communications planning is supported by one-month online mentoring from Chesworth Communications. This additional time will ensure you have support to put your new communications plan into action, and provide additional guidance for new communications strategies you want to develop.
Membership of the Chesworth Communications Training Group
To support your ongoing communications skills development, those who complete a Chesworth Communications course receive membership to the Training Group which receives regular updates on communications, tips and access to additional online media training.
Members of the Chesworth Communications Training Group also receive 10% discount on future in-house courses, including bespoke media training.
An additional benefit is 10% discount on sponsorship and promotional campaigns through cumbria24.com.
Who will benefit? This course is for those who are responsible for managing marketing, PR and engagement tasks as part of their business, including internal communications. If you are looking to improve your communications strategy to protect and enhance your reputation, expand and improve your business messages, and create cost effective communications, this one-day course will benefit you and your business.
About Karen Morley-Chesworth
Karen has more than 30 years’ experience in media and communications, working as a journalist and communications specialist for lead news and public sector organisations.
She is a partner in Chesworth Communications, which provides media training and services to leading businesses in the north of England, as well as publishing cumbria24.com.
Karen is a popular media trainer with Cumbria Chamber of Commerce, recognised for her practical courses with tools you can put into action and get immediate results.
The delegate rate for this workshop is £65 + VAT for members, for non-members £120 + VAT. To book and pay for your place(s) please : BOOK HERE
For queries or further information email firstname.lastname@example.org
Any cancellations must be received at least three working days prior to the event, otherwise you will be charged for non-attendance.
Chamber Business Solutions is also able to deliver bespoke and in-house training – with our highly experienced team of trainers and subject matter experts we are committed to assisting you get the business results you need to achieve. For further information on how we can help your business please contact email@example.com
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Cumbria Chamber of Commerce, 3rd Floor Broadacre House, 16-20 Lowther Street, Carlisle CA3 8DA. Registered in England, registration number 04211364